Strawberry Muffins
There’s not much better than a warm muffin in the morning, and these bakery-style vegan strawberry muffins are top-notch. Tender, fluffy, and loaded with fresh fruit, they’re the perfect way to start the day.

Did someone say “strawberry muffins!”? That’s a call to the breakfast table if I ever heard one. These bakery-style vegan strawberry muffins are a shoo-in for family favourite this summer. Done in just 35 minutes, they strike the perfect balance between fluffy and dense. They’re packed with juicy strawberries (no skimping here), and the demerara sugar on top adds a light, irresistible crunch I’m obsessed with.
Serve ’em up with a steaming mug of Dalgona Coffee or my creamy Iced Matcha Latte, and I can almost guarantee you’ll be coming back for seconds.
What Makes These Strawberry Muffins Worth Baking?
I am SO excited for you to try these bakery-style muffins. Here’s why:
- BIG strawberry flavour. I didn’t go easy on the strawberries, here. These muffins are loaded with juicy fruit and topped with it, too. They’re the perfect way to kick off strawberry season.
- Perfectly distributed fruit. Too often, fresh fruit (and other muffin-batter mix-ins) sink to the bottom of the muffin cups in the oven. Not these. I tossed the berries in flour, which helps suspend them in the batter. That means there’s juicy fruit in every bite.
- Quick to make. These muffins come together in 35 minutes (with just 15 minutes of prep), making them ideal for busy mornings. Who says you can’t have the breakfast of your dreams on a Monday?

Notes on Ingredients
Time to get out your mixing bowls and ingredients! Here’s what you’ll need for this recipe (see the recipe card below for precise measurements):
- Soy milk – I’ve tried other vegan milks, and soy milk wins it for me. It curdles really nicely with the lemon juice to make a vegan buttermilk. If you prefer a soy-free muffin, my Banana Oatmeal Muffins are amazing.
- Lemon juice – Definitely stick with fresh-squeezed lemon juice if you can. Bottled lemon juice is too acidic.
- Strawberries – These are the star of the show, so make sure you pick ripe, juicy berries. I like the smaller ones, as they’re often sweeter. If you’d like to use raspberries, blueberries, or chopped blackberries instead, you can.
- All-purpose flour – You’ll use it in the batter and to coat the strawberries. This will help keep the fruit suspended in the batter rather than sinking. Gluten-free? A 1:1 gluten-free flour would also do the trick.
- Melted vegan butter – I often use oil (like olive oil or coconut oil) in my muffins, but I wanted a richer butter-like flavour for these. Vegan butter does the trick. You can use a store-bought product or my Homemade Vegan Butter.
- Light brown sugar – I went with brown sugar rather than white. Its light molasses flavour adds a nice depth to these muffins.
- Vanilla extract – To deepen the flavour profile.
- Baking powder – For the perfect rise.
- Sea salt – If you don’t have it, table salt will do.
- Lemon zest – You don’t want to skip this. Fresh lemon zest gives a pop of flavour that really takes these muffins over the top.
- Demerara sugar – This coarse sugar gives the muffin tops a crisp, bakery-style finish and adds subtle crunch. Raw turbinado sugar would be a fine substitute.
How to Make These Strawberry Muffins
You might need a few bowls here, but this recipe is pretty straightforward. Here’s how it’s done. For more detailed instructions, scroll to the recipe card below.
- Prep. Preheat the oven to 375°F (190°C) and line a 12-cup muffin pan with paper liners.


- Make the vegan “buttermilk”. Mix together the soy milk and lemon juice, then let it stand for 5-10 minutes to curdle.
- Prep the strawberries. Place 1 1/2 cups of the chopped strawberries in a bowl and toss with a little flour.


- Combine the wet ingredients. Whisk together the vegan butter, brown sugar, and vanilla until smooth. Whisk in the vegan buttermilk.
- Combine the dry ingredients. Whisk together the remaining flour, baking powder, salt, and lemon zest.


- Put it all together. Gently fold the dry ingredients into the wet ingredients. Gently fold in the flour-coated strawberries.


- Assemble. Fill each muffin cup to ~3/4 full and scatter the reserved strawberries over the tops. Sprinkle each muffin with demerara sugar.
- Bake. Bake for 20-25 minutes.
- Cool. Let the muffins cool in the pan for 5 minutes, then transfer them to a wire rack.

Tips for Perfect Muffin Tops
For me, the muffin top is the best part. I love how it browns up a bit more than the rest of the muffin, giving it an almost caramelized flavour. Here’s how to get them right:
- Don’t overmix. When combining the wet and dry ingredients, only mix until you can’t see any more dry flour. Overmixing will overdevelop the gluten in the flour, resulting in tough, peaked muffin tops, rather than the fluffy, round ones you crave.
- Rest the batter. If you have a little extra time, let the batter rest for 5-10 minutes before baking. This allows the flour to hydrate and swell, resulting in sturdier, taller muffin tops.
- Don’t skip the sugar topping. One of my favourite things about these muffins is the crunch from the demerara sugar topping. So don’t skip it!
- Be patient. Before transferring the muffins to a cooling rack, let them rest for ~5 minutes. They’ll hold their shape better.
- For bigger muffin tops. If you want a more prominent, bakery-style muffin top, you can fill the muffin cups almost to the top. Just keep in mind they might take a tiny bit longer to bake.

Ways to Make These Your Own
If you’re in the mood to get a little creative, have a look at some of these fun twists on the original recipe:
- Swap out the strawberries. If strawberries aren’t your thing, fresh blueberries, raspberries, or chopped blackberries would work well. I do have a wonderful Blueberry Muffin Recipe if you want to check that out.
- Add some nuts. Sometimes I’ll add slivered almonds or walnuts to these bad boys. Poppyseeds or shelled sunflower seeds would be fun, too.
- Cream cheese filling. Want to get fancy? Mix together some Vegan Cream Cheese, powdered sugar, and vanilla. Make a divot in each unbaked muffin, and fill it with the cream cheese mixture. Just like I did in my Pumpkin Cream Cheese Muffins. They’re heaven.
How to Store Strawberry Muffins
- Countertop: Once cool, seal the muffins in an airtight container (a ziplock works just fine) and store them at room temperature for up to 4 days.
- Freezer: Seal the fully cooled muffins in an airtight container (you can also wrap individual muffins in a double layer of plastic wrap) and place them in the freezer. They’ll keep for up to 3 months. When you’re ready to enjoy, allow them to thaw at room temperature.
- To reheat: If you prefer a warm muffin, wrap yours in aluminum foil and bake at 350°F for ~5 minutes or until heated through. You can also microwave a muffin or two at a time in 30-second intervals until warm.
Don’t store these muffins in the refrigerator. They will dry out.

More Vegan Muffin Recipes
In a muffin kind of mood? I’ve got a few more recipes I think you’ll love. Check them out:
Enjoy friends! If you make these vegan strawberry muffins, please snap a photo and tag #jessicainthekitchen on Instagram! We’d also love it if you would leave a comment below, and give the recipe a rating! Thanks so much!

Strawberry Muffins
Ingredients
- .5 cup soy milk, 120ml
- 2 tablespoons lemon juice, 30ml
- 2 cups strawberries, chopped, 300g
- 1 tablespoon all-purpose flour, for coating strawberries, 8g
- .33 cup melted vegan butter, 66g
- 1 cup light brown sugar, 200g
- 1.5 teaspoons vanilla extract, 7.5ml
- 2 cups all-purpose flour, 240g
- 2 teaspoons baking powder, 8g
- 1 teaspoon sea salt, 6g
- .75 teaspoon lemon zest, 1.5g
- 3 tablespoons demerara sugar, for topping, 35g
Instructions
- Preheat the oven to 375°F (190°C). Line a 12-cup muffin pan with paper liners or lightly grease the pan.
- In a small bowl, stir together the soy milk and lemon juice. Let it sit for 5-10 minutes, until it looks slightly curdled. This works as your vegan buttermilk.
- Place the chopped strawberries in a bowl. Reserve about 1/2 cup (75g) for topping the muffins later. Toss the remaining strawberries with 1 tablespoon flour. This helps keep them from sinking too much into the batter.
- In a large bowl, whisk together the melted vegan butter, brown sugar, and vanilla extract until smooth. Pour in the vegan buttermilk and whisk again until combined.
- In a separate bowl, whisk together the 2 cups of flour, baking powder, sea salt, and lemon zest.
- Add the dry ingredients to the wet ingredients. Gently fold with a spatula just until you no longer see dry streaks of flour. Do not overmix.
- Gently fold in the flour-coated strawberries.
- Divide the batter evenly between the 12 muffin cups, filling each about 3/4 full. Scatter the reserved strawberries over the tops. Sprinkle each muffin with demerara sugar.
- Bake for 20-25 minutes, until the tops are lightly golden and a toothpick inserted into the center comes out clean or with just a few moist crumbs. A little moisture from the strawberries is normal, but there should not be wet batter.
- Let the muffins cool in the pan for 5 minutes, then transfer them to a wire rack to finish cooling.
Notes
- Stick to soy milk: Other plant milks don’t work as well with the lemon for that buttermilk effect.
- Don’t over-mix. When making the batter, mix just until you can’t see any dry flour. Overmixing will overdevelop the glutens, resulting in tough, over-dense muffins.
- Flour the strawberries: This will help ensure they don’t sink in the batter!
- Storing leftovers. Once fully cooled and stored in an airtight container, these will keep well on the counter for ~5 days and in the freezer for up to 3 months. To reheat, pop them in the oven at 350°F for ~5 minutes or microwave for ~30 seconds.
Disclaimer: Although jessicainthekitchen.com attempts to provide accurate nutritional information, kindly note that these are only estimates. Nutritional information may be affected based on the product type, the brand that was purchased, and in other unforeseeable ways. Jessicainthekitchen.com will not be held liable for any loss or damage resulting for your reliance on nutritional information. If you need to follow a specific caloric regimen, please consult your doctor first.

